The Ultimate AI Platform

Everything you need from AI, nothing you don’t. delivers the tangible benefits of AI in the simplest yet most effective way: by directly optimizing the metrics that you care about, without forcing you to deal with complex and brittle pipelines, algorithms, models, or even data.

Success Check Orange


Easy to set up, optimizes key metrics by matching the most relevant variation to each audience segment.


Faster starts learning within seconds and deploys learned improvements with impactful actions.

Light Bulb

Better, delivers 10x ROI as compared to leading A/B Testing and Multivariate Testing platforms.

How it Works works in two stages that are analogous to traditional Analytics and A/B testing, but focused on analyzing and optimizing contextual behavior and performance.


Analyze observes your events and properties to learn the key contexts (segments) that matter to you given your key metrics. Explore contextual performance metrics to help design new and better actions that enable even faster and better optimization.

amp.observe event + properties

In the morning at the office working on a Mac

At the beach on vacation

Running errands on personal time (bad connection)

Working at night while traveling in Sweden


Optimize enables your software to take better actions by continuously learning and deploying ever-improving policies to your software. Explore contextual action policies for deep insights and full transparency into what your application is doing and why (i.e. better metrics).

action = amp.decide A, B, C ...

Improved website customer acquisition rate

user 1

Increased media engagement

user 2

Increased e-commerce conversion rate despite connection performance issues

user 3

Increased SaaS app engagement despite travel distractions

user 4

How to Use

Start optimizing in three easy steps.


Get Your Project Key

Create your project and connect your application to it using your project key.


Observe & Decide

Observe events and decide actions. Observe before decision for context, after decision for metrics. Reuse existing events and actions from existing Analytics and A/B Testing.


Start Optimization

Enable optimization of actions for metrics. immediately starts to learn and deploy contextual action policies to your software.